The Fillmore is a historic music venue in San Francisco, California. Originally named the Majestic Hall, it became the “Fillmore Auditorium” in 1954. In the mid-1960s, the Fillmore Auditorium became the focal point for psychedelic music and counterculture in general, with such acts as The Grateful Dead, The Steve Miller Band, Jefferson Airplane, Quicksilver Messenger Service, The Doors, Jimi Hendrix Experience, The Byrds, Big Brother and the Holding Company, Santana, Frank Zappa’s The Mothers of Invention, The Allman Brothers Band, Creedence Clearwater Revival, and British acts The Who, Cream, Led Zeppelin, and Pink Floyd all performing at the venue. Besides rock, Graham also featured non-rock acts such as Lenny Bruce, Miles Davis, Rahsaan Roland Kirk, Charles Lloyd, Aretha Franklin, and Otis Redding as well as poetry readings. The Grateful Dead were regulars, having played a total of 51 concerts from 1965 through 1969. The Fillmore is also well known for its psychedelic concert posters by artists who in the 1960s included Wes Wilson and Rick Griffin. Copies of the night’s poster are given to fans free of charge as they exit selected, sold-out shows. A chronological collection of these posters is on display in the mezzanine level of the auditorium today.